Privacy policy

This Privacy Policy explains how BedBurst (“we”, “us”, or “our”) collects, uses, stores, and protects your personal information when you visit our website, place an order, contact us, or use our services.

We are committed to protecting your privacy and handling your personal information responsibly and in accordance with applicable UK data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using our website, you acknowledge that you have read and understood this Privacy Policy.

1. Who We Are

BedBurst is the data controller responsible for your personal information.

If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us:

BedBurst
Email: [Insert Email Address]
Address: [Insert Business Address]

2. Information We Collect

We may collect and process the following types of personal information:

Personal and Contact Information

This may include your name, billing address, delivery address, email address, telephone number, and other information you provide when contacting us or placing an order.

Order and Transaction Information

This may include details of products purchased, order history, delivery information, payment status, and communications relating to your orders.

Payment Information

Payments are processed through secure third-party payment providers. We do not generally store your full payment card details.

Technical Information

When you use our website, we may automatically collect information such as your IP address, browser type, device information, operating system, time zone, and other technical data.

Account Information

If you create an account, we may collect your username, password, order history, and other information associated with your account.

Marketing Information

This may include your marketing preferences, communication preferences, and your interaction with our marketing communications.

We may also use anonymous and aggregated information for statistical and analytical purposes. This information does not identify you personally.

3. Special Category Data

We do not intentionally collect special category personal data, such as information relating to race, ethnicity, religious beliefs, health, sexual orientation, political opinions, trade union membership, or genetic or biometric data.

4. How We Use Your Personal Information

We may use your information to:

Process and fulfil your orders;
Deliver products to you;
Process payments;
Communicate with you about your orders and enquiries;
Provide customer support;
Manage your account;
Improve our website, products, and services;
Prevent fraud and protect the security of our website;
Send marketing communications where you have provided consent or where otherwise permitted by law;
Comply with legal and regulatory obligations; and
Establish, exercise, or defend our legal rights.

5. Legal Basis for Processing Your Information

We process your personal information on one or more of the following legal bases:

Contractual Necessity

We process your information where necessary to fulfil an order or provide services you have requested.

Consent

Where required, we process your information based on your consent. You may withdraw your consent at any time.

Legitimate Interests

We may process information where it is necessary for our legitimate business interests, provided that these interests do not override your rights and freedoms.

This may include improving our services, preventing fraud, managing our business, responding to enquiries, and protecting our legal rights.

Legal Obligations

We may process your information where necessary to comply with legal or regulatory requirements.

6. Sharing Your Information

We do not sell your personal information.

We may share your information with trusted third parties where necessary to operate our business and provide our services. These may include:

Payment service providers;
Delivery and courier companies;
Website hosting and technology providers;
IT, analytics, and marketing service providers;
Professional advisers; and
Government, regulatory, or law enforcement authorities where legally required.

All third parties are expected to handle your information securely and in accordance with applicable data protection laws.

7. Payment Information

Payments made through our website may be processed by secure third-party payment providers. Your payment information may be handled directly by these providers in accordance with their own privacy policies and security requirements.

8. Cookies

Our website uses cookies and similar technologies to improve your browsing experience and understand how visitors use our website.

Cookies may be used to:

Remember your preferences;
Keep items in your shopping basket;
Maintain your login session;
Analyse website traffic and performance;
Improve website functionality; and
Support marketing and remarketing activities where permitted.

You can manage or disable cookies through your browser settings. However, disabling certain cookies may affect the functionality of our website.

9. Website and Technical Information

We may automatically collect technical information about your device and browsing activity, including your IP address, browser type, operating system, device information, and website interactions.

We use this information to maintain website security, identify technical issues, improve our website, and understand how customers use our services.

10. Marketing and Remarketing

Where permitted by law and where you have provided the required consent, we may use your information to send you marketing communications about our products, offers, and services.

You can unsubscribe from marketing communications at any time by following the unsubscribe instructions in the relevant communication or contacting us directly.

We may also use third-party advertising and remarketing services to display relevant advertisements on other websites.

11. Information Received from Third Parties

We may receive information from third-party service providers, such as payment processors, delivery providers, analytics providers, and marketing platforms.

We only use such information where permitted by law and where necessary for the operation of our business.

12. International Data Transfers

Some of our service providers may process personal information outside the United Kingdom.

Where your information is transferred internationally, we will take appropriate steps to ensure that your personal information continues to receive an adequate level of protection in accordance with applicable data protection laws.

13. Data Security

We take reasonable technical and organisational measures to protect your personal information from unauthorised access, loss, misuse, alteration, or disclosure.

Where appropriate, we use secure technologies, including SSL encryption, to protect information transmitted through our website.

However, no online transmission or storage system can be guaranteed to be completely secure.

14. How Long We Keep Your Information

We retain personal information only for as long as necessary for the purposes for which it was collected, including:

Fulfilling orders and providing services;
Maintaining business and financial records;
Complying with legal and tax obligations;
Resolving disputes; and
Establishing or defending legal claims.

Once information is no longer required, it will be securely deleted or anonymised where appropriate.

15. Your Data Protection Rights

Subject to applicable law, you may have the right to:

Request access to the personal information we hold about you;
Request correction of inaccurate or incomplete information;
Request deletion of your personal information;
Request restriction of processing;
Object to certain types of processing;
Request the transfer of your information to another organisation; and
Withdraw consent where processing is based on consent.

To exercise your rights, please contact us using the details provided in this Privacy Policy.

We may need to verify your identity before processing your request.

16. Children's Privacy

Our website is not intended for children, and we do not knowingly collect personal information from children.

If you are under 18, you should only use our website with the involvement and consent of a parent or guardian.

17. Changes to Your Personal Information

Please ensure that the personal information you provide to us is accurate and up to date. If your information changes, please contact us so that we can update our records where necessary.

18. Complaints

If you have any concerns about how we handle your personal information, please contact us first so that we can try to resolve the matter.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe your personal information has been handled unlawfully.

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, services, legal requirements, or data protection practices.

Any updates will be published on this page, and the revised policy will apply from the date it is posted.

20. Contact Us

If you have any questions about this Privacy Policy or how we use your personal information, please contact us: